This is just a quick shout out to Everlane for its new line of underwear that is coming out on 3/26. After 40 prototypes, 2 years and made with ethical manufacturing, they are ready to show us their “simple, no-frills, no-bows, no bullshit” underthings. I cannot wait to get my hands on them and believe it or not, there is already a wait list.
Thank you, Everlane, for remembering that we are individuals who come in different shapes and sizes. Thank you, for creating something that prioritizes and celebrates our differences rather than dictating what we should aim to be. Thank you for embracing our beauty wholly, stretchmarks and all. Your choice to not photoshop the so-called imperfections are duly noted and much appreciated. Most of all, thank you for leaving this much-needed positive message for not just the girls who are growing up but for the world. It is time!
Click here for a short clip of the Everlane underwear ad.